Raising money from people is an art and a science.



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The Art

Most donors spend only a tiny fraction of their time thinking about the organizations they give to.
So when they hear from those groups, they want to be inspired and be given a chance to make the world better, right now. Organizations that focus their fundraising messages on how the donor can play role in solving a problem they care about, consistently see increases in donor loyalty and gift size. I can help your organization use the latest best practices for inspiring and motivating donors.

The Science

Your donor program must be planned and executed with as much thought and professionalism as any other program. Effective (i.e., lucrative) donor programs have annual goals and objectives for more than income and expenses. They have goals for increasing donor retention and contribution sizes and for acquiring new donors. 

These objectives guide your program design. How and how often will we ask which donors to give this year? How much will we ask each to give? How will we cultivate deeper relationships with donors? How will we find new donors? Who will do what to make these things happen? 

There are proven methods for every aspect of successful individual donor fundraising.
I can help you pinpoint opportunities in your program to use those methods to raise more money from more people.  

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